Growth Path

Turning ideas into impactful digital experiences.

Who We Are

Passionate about helping brands succeed online.

Let’s Work Together
1998 Hong Kong (Advertisement) New Lipton Hong Kong Style Gold 3-in-1 Instant Milk Tea – TV Advertisement – Final Version
Behind-the-scenes photo from the 1998 Lipton TV commercial shoot, showing a crew member styling the white curly hair of the iconic yellow character.
A fun moment behind the scenes: I’m not a hairstylist, but it seems it was a nice haircut! A candid look at the making of a classic Lipton campaign.
Behind-the-scenes photo from the 1998 Lipton TV commercial shoot, showing a crew member styling the white curly hair of the iconic yellow character.
A 2001 Adidas Hong Kong window display for the Kobe Bryant collection, featuring a large silhouette poster of the NBA star, Adidas branding, apparel, and classic sneakers on acrylic stands.
Reflecting on the 2001 Kobe Bryant collection window display for Adidas HK, a project that highlights our high-end creative expertise in visual merchandising.
A 2002 K-Swiss Hong Kong window display for the DARWELL US Limited Edition, featuring a bold red brand wall, product posters, patterned cushions, and limited-edition sneakers。
Reflecting on the 2002 window display for K-Swiss DARWELL Limited Edition, a project highlighting our expertise in creating high-impact retail visual experiences。
A 2004 shopfront design montage for Konica Minolta in Sai Kung, Hong Kong, featuring a 70-foot tall blue film advertisement billboard blueprint on the left and a real-world site mockup on the right.
Reflecting on a large-scale shopfront project for Konica Minolta in 2004; this 70-foot visual installation highlights our precision and creativity in large-format brand communications.
A 2004 site photo of the completed Konica Minolta shopfront project in Sai Kung, featuring a massive blue "Centuria Film" billboard covering the side of a multi-storey building.
On-site reality: The 70-foot giant billboard created for Konica Minolta in 2004. This installation demonstrates our leadership in large-format brand execution.
A 2005 shopfront rebranding montage for Standard Chartered Bank Mong Kok branch, featuring large green and blue brand panels with athletic themes, technical engineering callouts, and a before-and-after site comparison.
Financial brand visual transformation: A major shopfront project for Standard Chartered Bank’s Mong Kok branch in 2005. We deliver impactful street presence for international banks through precise engineering and branding.
Players from the Hong Kong team at the 2007 World Ice Hockey 5's tournament, wearing professional jerseys designed by Antzdesign featuring a bold red and black colour scheme and tournament branding.
A milestone in sports design: The professional team jerseys for the 2007 World Ice Hockey 5’s HK team, showcasing our expertise in functional apparel and brand integration.
A young player at the 2006 Fat Boy Rugby 10's tournament, wearing a multi-coloured star-patterned Mini Rugby jersey designed by Antzdesign while throwing a rugby ball on a grass field.
Blending sports and design: The Mini Rugby jersey design for Fat Boy Rugby 10’s in 2006. This project highlights our ability to use vibrant visuals to energise athletes and enhance sponsor visibility.
A creative montage of the 2009 Hong Kong Cricket Sixes, featuring the teamwear design for the HK representative team and an artistic silhouette reflecting a passion for photography.
Keep doing what you love. We designed the full teamwear for the 2007 Hong Kong Cricket Sixes while channelling our long-standing passion for professional photography.
Action shot from the 2010 Hong Kong Rugby Women’s 7s featuring Japan team players in professional navy jerseys designed and crafted by Antzdesign.
A masterclass in craftsmanship: The 2010 Japan team jersey for the Hong Kong Rugby Women’s 7s. This project highlights our commitment to functional excellence and premium design standards in international sports apparel.
An outdoor mural painting at "Place Mori" in Seoul, Korea, created in 2014, depicting an elegant woman in a red dress enjoying tea with a cat.
Bringing creativity to the streets of Seoul. This 2014 mural reflects my passion for blending art with environmental aesthetics.
Processing photo of a 2014 mural in Seoul, South Korea, featuring whimsical hand-painted illustrations of fantasy creatures and children on a street corner wall.
Creativity is happening on a street corner. This Seoul project demonstrates our ability to transform ordinary urban walls into imaginative spaces through hand-painted art.
A 2018 documentary photograph of a factory interior, capturing warm sunlight streaming through high windows onto an organised industrial production space.
The calm days are shining. This 2018 factory capture reflects my nuanced observation of light, shadow, and order in everyday life.
A 2001 Adidas Hong Kong window display for the Kobe Bryant collection, featuring a large silhouette poster of the NBA star, Adidas branding, apparel, and classic sneakers on acrylic stands.
A 2002 K-Swiss Hong Kong window display for the DARWELL US Limited Edition, featuring a bold red brand wall, product posters, patterned cushions, and limited-edition sneakers。
A 2004 shopfront design montage for Konica Minolta in Sai Kung, Hong Kong, featuring a 70-foot tall blue film advertisement billboard blueprint on the left and a real-world site mockup on the right.
A 2004 site photo of the completed Konica Minolta shopfront project in Sai Kung, featuring a massive blue "Centuria Film" billboard covering the side of a multi-storey building.
A 2005 shopfront rebranding montage for Standard Chartered Bank Mong Kok branch, featuring large green and blue brand panels with athletic themes, technical engineering callouts, and a before-and-after site comparison.
Players from the Hong Kong team at the 2007 World Ice Hockey 5's tournament, wearing professional jerseys designed by Antzdesign featuring a bold red and black colour scheme and tournament branding.
A young player at the 2006 Fat Boy Rugby 10's tournament, wearing a multi-coloured star-patterned Mini Rugby jersey designed by Antzdesign while throwing a rugby ball on a grass field.
A creative montage of the 2009 Hong Kong Cricket Sixes, featuring the teamwear design for the HK representative team and an artistic silhouette reflecting a passion for photography.
Action shot from the 2010 Hong Kong Rugby Women’s 7s featuring Japan team players in professional navy jerseys designed and crafted by Antzdesign.
An outdoor mural painting at "Place Mori" in Seoul, Korea, created in 2014, depicting an elegant woman in a red dress enjoying tea with a cat.
Processing photo of a 2014 mural in Seoul, South Korea, featuring whimsical hand-painted illustrations of fantasy creatures and children on a street corner wall.
A 2018 documentary photograph of a factory interior, capturing warm sunlight streaming through high windows onto an organised industrial production space.

HELLO

I’m Anthony, or call me Antz, and I come from Hong Kong.

My design experience has exceeded twenty years unexpectedly. Starting at the age of seventeen, I started working-study Commercial Design and Multimedia Design. During which I explored and worked on television commercials and visual effects, print advertising, and even window display design. Later, I decisively shifted my focus to designing sports uniforms and casual clothing. By 2018, I became a full-time freelancer and further studied digital marketing, a pursuit I continue to this day.

Insights – Someone once asked me:
“Having transitioned from graphic design to sportswear design, and then to learning digital marketing, what are your reflections?”

I would say: Design has always been a combination of “conception and planning.” “Conception” is the ultimate goal, while “planning” is the process to achieve that goal. It refers to a goal-oriented and well-planned creative activity, with the core idea of “arranging various elements and evaluating their utility.”

When I shifted from physical design to learning digital marketing, this mindset of “conception and planning” was further validated and elevated. The digital world emphasises data, interaction, and real-time feedback. It taught me how to precisely layout information and evaluate its impact through data analysis, enabling quick strategy adjustments. This is not just a technical shift but a deeper understanding and pursuit of “design utility.”

I believe that, whether in traditional or modern contexts, cultural elements from different countries or regions can be skillfully integrated into design to create unique and meaningful works. And through digital marketing tools, I can bring these designs to a broader audience, maximising their value.

In simple terms, my insight is about how to express and interpret design across different materials and platforms. Of course, the details still require careful exploration! But what remains consistent is that they all revolve around concepts and creativity.

Just like my favourite slogan:

All About Graphics.
Solution for Your Busy Life.
Author Name

It’s not the end… But To Be Continued

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