Where creativity meets manufacturing precision.
This “”Details”” shot illustrates the rigorous technical process behind the HKRU “”Wai Bei”” mascot.
While the left screen defines the character’s personality through 3-View Turnarounds, the right screen handles the logistics: the Garment Tech Pack. We don’t just sketch a mascot; we engineer its wardrobe. By designing the actual flat patterns for the rugby jersey, Antzdesign ensures that the factory production matches the creative vision down to the last stitch. This is the difference between an illustration and a fully realized brand asset.
The heartbeat of the stadium.
This represents the ultimate test for any mascot design: The Hong Kong Sevens South Stand.
“”Wai Bei”” is pictured here in its natural habitat, engaging with thousands of fans. This image validates the functional engineering behind Antzdesign’s creative work. The costume is designed for maximum mobility and visibility, allowing the performer to project energy to the furthest rows of the stadium. It transforms a corporate mascot into a living, breathing entertainer that anchors the event’s atmosphere.
A brand you can actually hug.
In experiential marketing, the “”Touch Factor”” is often overlooked, but it’s crucial for a mascot’s success.
This close-up of “”Wai Bei”” demonstrates Antzdesign’s commitment to high-quality fabrication. By selecting premium plush materials and designing a friendly, approachable facial expression, we created a character that invites physical connection. This isn’t just a costume; it’s a magnet for joy. The genuine smiles on the fans’ faces prove that good design can break down the barrier between a corporate entity and its audience, turning a sports event into a shared memory.
Turning a mascot into a tangible asset.
For a brand to truly succeed, it must be memorable after the event ends. This image showcases the merchandising phase of the HKRU project.
Here, the “”Wai Bei”” character is adapted into a mass-producible plush toy. The inclusion of a pen for scale provides immediate context for buyers and stakeholders. Crucially, look at the jersey: the miniature sublimation printing retains the integrity of the sponsor logos (HSBC, Kukri). This confirms Antzdesign’s ability to handle product development, bridging the gap between creative character design and factory-floor reality.
The mark of official merchandise.
A mascot isn’t a retail product until it’s packaged, tagged, and approved. This rear view of the “”Wai Bei”” plush highlights two critical aspects of Product Design: structural integrity and Licensing Compliance.
While the dorsal fins and wings showcase our attention to 360-degree detailing, the focal point is the Hang Tag. Featuring the official Cathay Pacific and HSBC logos, this tag serves as the “”seal of approval.”” It demonstrates to stakeholders that Antzdesign manages the entire OEM journey, ensuring the final product meets the strict branding guidelines of top-tier global sponsors.
Designed to stand out—literally.
A common failure in plush merchandising is the “”flop factor””—toys that can’t support their own weight.
This image highlights a key victory in Product Engineering: Stability. By calculating the center of gravity and using the tail as a structural anchor, Antzdesign ensured the “”Wai Bei”” mascot possesses Self-Standing Capability. This is crucial for Visual Merchandising. Whether on a crowded retail shelf or a corporate sponsor’s desk, the mascot stands tall and proud, projecting the same energy as the live character on the pitch. It transforms a soft toy into a display-worthy collectible.
Turning a sketch into a superstar.
“A successful mascot does more than wave at crowds; it extends the brand experience into people’s homes. Antzdesign provided a comprehensive IP solution for the Hong Kong Sevens. Beyond the character design and the wearable mascot suit, we developed a range of merchandise—from plush toys to souvenirs. We turned ‘Wai Bei’ into a tangible asset that fans could take home, creating lasting brand affinity long after the final whistle blew.”
