Based in Hong Kong, we deliver comprehensive, high-impact event design and branding solutions for HKUST STEAM DAY. Our creative production spans complete visual ecosystems, including custom character design and limited-edition T-shirt design that build event identity. To transform the venue into an immersive space, we engineer sophisticated digital and physical layouts, featuring dynamic LED backdrop design, engaging photo booth backdrop design, and interactive handheld die-cut foam board designs. From large-format corporate touchpoints like A3 display foam boards and giant A0 LED display designs to targeted digital marketing via web banner design, our precise visual execution ensures institutional excellence across all media.

HKUST STEAM DAY

A dual-monitor professional designer workstation setup on a dark desk under the ambient warm glow of a wooden desk lamp. The primary Apple iMac monitor displays Adobe Illustrator showcasing the technical vector character design sheets and precise color palettes for the four original dinosaur mascots created for HKUST STEAM DAY Hong Kong. The secondary display monitor shows the layout blueprint for the official event T-shirt design and the A0 LED display backdrop design specifications. The workspace is neatly arranged with a wireless mouse, keyboard, and design literature.

Engineering impactful academic event experiences. An inside look at the Antzdesign studio workflow during the rigorous original character design calibration and event apparel print artwork production stage for the HKUST STEAM DAY initiative.

A premium dual-monitor creative designer workstation illuminated by a warm desk lamp in a dark room. The primary Apple iMac screen shows Adobe Illustrator actively displaying the comprehensive main event backdrop design vector sheet for HKUST STEAM DAY Hong Kong. The secondary display monitor shows technical layout specifications and print dimensions for official institutional marketing collateral and digital LED screens. The workspace is organized with a wireless keyboard, mouse, and design reference books.

Engineering immersive educational spaces. An inside look at the Antzdesign studio workflow during the precise print artwork composition and high-resolution layout calibration for the HKUST STEAM DAY campaign backdrop.

Crafting immersive educational spaces. An inside look at the Antzdesign studio workflow during the precise print artwork composition, text alignment calibration, and technical bleed parameter settings for the HKUST STEAM DAY main campaign banner.

Calibrating institutional event touchpoints. An inside look at the Antzdesign studio workflow during the precise print artwork composition for the HKUST STEAM DAY campaign, contrasting the primary A0 LED display interface with the A3 foam board design sheets.

Eight academic dignitaries and event organizers in formal corporate attire posing for a group photo at the center stage of the HKUST campus event. They are holding custom handheld die-cut foam board photo props shaped as the original cute dinosaur mascots and a dinosaur egg. The background features a large-format photo booth backdrop displaying the colorful

Engaging audiences through calculated spaces. Antzdesign’s comprehensive event design package for HKUST STEAM DAY balances formal institutional brand guidelines with playful original character graphics across the main photo booth backdrop and handheld props.

A premium lifestyle mockup of a desktop monitor station on a clean wooden desk under natural daylight. The display showcases the official responsive homepage design for the "HKUST STEAM DAY" campus event website engineered by Antzdesign. The web interface displays the HKUST 35th-anniversary crest at the top, a vibrant web banner featuring the custom dinosaur mascot IP characters in the centre, and text layout introduction below. The desk environment is arranged with a wireless keyboard, mouse, succulent pot, design books, and professional headphones on a stand against a blurred Hong Kong city skyline background.

Seamless digital brand integration. Antzdesign’s custom user interface and web banner design for the HKUST STEAM DAY initiative demonstrates the alignment of structured digital layouts with playful pop-art character aesthetics to maximize user engagement.

A large group of primary school students wearing custom orange and black event T-shirts posing excitedly in front of a giant digital stage backdrop at the HKUST campus event. The high-resolution institutional LED backdrop display showcases the official campaign graphics designed by Antzdesign, featuring the multicolored

Transforming academic event landscapes. Antzdesign’s large-format digital LED backdrop design for HKUST STEAM DAY balances strict corporate university identity guidelines with engaging pop-art character graphics to build a highly interactive learning space.

Cultivating connection through computed spaces. This calculated event design strategy syncs official apparel worn by university students with the hands-on journey of primary and secondary school visitors, backed by technical print artwork production to drive both real-world engagement and organic web visibility.

A high-impact out-of-home (OOH) digital exhibition array featuring four large-format A0 LED screen displays built into a sleek fair-faced concrete wall at The Hong Kong University of Science and Technology (HKUST). The dynamic monitors showcase the official "STEAM Student Teams Showcase" campus event template designed by Antzdesign, utilizing high-contrast green, blue, yellow, and orange color-coded panels for structured text layouts. The modern academic venue includes large glass windows and school students walking through the bright corridor.

Engineering citable spaces for digital discovery. Antzdesign’s full-scale A0 LED display backdrop template for HKUST STEAM DAY balances strict institutional brand guidelines with clean modular information design to maximize visibility and foot traffic engagement.

A high-resolution event documentary photograph captured at a busy exhibition booth inside the HKUST venue. A university student staff member wearing the official event T-shirt is demonstrating a scientific prototype called "Cloud Factory" to primary and secondary school student visitors. An institutional A3 display foam board designed by Antzdesign is prominently placed on the desk, outlining the gameplay rules and adiabatic cooling facts. The lively educational scene is filled with academic supervisors and curious student attendees.

Structuring physical discovery zones. Antzdesign’s custom layout for the HKUST STEAM DAY A3 display foam board transforms complex technical concepts into highly engaging visual guides, supporting real-world engagement and establishing strong brand trust.

「為他們探索世界的初始而設計，也陪伴啟迪未來的每一步。」
(Designed for their first sparks of curiosity, and every discovery after.)

如何為香港頂尖的學術巨擘——香港科技大學（HKUST），量身打造一場打破傳統科研生硬形象、同時保有頂級機構尊榮質感的科技教育盛會？我們的答案是：從孕育創意的最初起點開始。

在規劃 HKUST STEAM DAY 的精選主視覺封面時，我們深知必須在大學校徽的嚴謹性與面向青少年的親和力之間取得精準平衡。為此，我們在科大 35 週年標誌下方，大膽導入了四隻代表不同科學面向、兼具科技與玩味的原創恐龍 IP 角色設計。

透過將色彩飽滿的幾何字體與校園綠地景觀結合，這幅視覺不僅成為線上網頁橫額（Web banner）的吸睛焦點，更完美延伸至現場的巨型 LED 電子屏幕與拍照打卡背景牆，成功將嚴肅的學術殿堂轉化為激發無限想像力的沉浸式探索空間。

backdrop, die-cut photo props, foamboard, handheld props, Illustration and Digital Art, led backdrop, led display, printing, tee design, web banner

ANTZDESIGN

I’m Anthony, or you can call me Antz! Born and raised in Hong Kong, I have over 20 years of experience in design, spanning graphic advertising, visual effects, apparel & sportswear design, and digital marketing. I believe the essence of design lies in the synergy between “concept and planning,” and I am dedicated to incorporating cultural elements into my work to create unique value.

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