“Unity is the loudest engine on the track.”
Motorsport branding isn’t just about the car; it’s about the crew. We outfitted the Hodge Brothers Racing team with an identity that cuts through the noise and the dirt. By combining rugged typography with high-visibility apparel, we turned a group of individuals into an instantly recognisable force in the New Zealand racing scene.
Designing for the pit lane, not just the portfolio.
When the environment is mud, oil, and adrenaline, delicate design doesn’t survive.
- Typography with Torque: The logo combines a heavy, industrial sans-serif font (“HODGE BROTHERS”) with a fast-paced script (“Racing”). This visual juxtaposition mirrors the sport itself: the solid engineering of the machine meets the fluid speed of the race.
- Wearable Billboards: We treated the team uniforms as a critical part of the marketing mix. Antzdesign provided a full suite of custom sportswear, ensuring that the branding was consistent from the vehicle wraps to the crew’s shirts. This photo proves that a strong brand identity commands respect, even before the engine starts.







